Where Friendship Meets Craftsmanship
Every great story begins with two people who see the world the same way. For Viral Shah and Supan Shah, that shared vision was simple: silver deserves to be more than an accessory — it should feel personal.
Born from a shared vision.
What started as countless conversations between friends — about design, about quality, and about the kind of jewelry we ourselves wished we could find — slowly became something real.
Avira Silver wasn’t born in a boardroom. It was born from genuine excitement for craftsmanship, and a quiet belief that fine jewelry shouldn’t ask you to compromise.
Rooted in the Diamond Industry
Real, hands-on knowledge of stones, quality grading, and what genuine craftsmanship looks like up close — that’s the world Viral and Supan live in every day.
Alongside building Avira Silver, we remain active in the diamond business, and that experience is woven into everything we create.
Experience you can feel.
We don’t see ourselves as newcomers dabbling in jewelry. We see ourselves as people who’ve always cared deeply about it, now finally building something of our own — something we’d be proud to put our own name behind.
Genuine Materials. Always.
The name “Avira” carries a simple meaning at its heart — something whole, complete, untouched by compromise. That’s exactly how we approach every piece we create.
We’re starting with genuine 925 Sterling Silver, paired with carefully selected premium stones, chosen with the same care and scrutiny that comes naturally to people who’ve spent their lives around fine gems.
And this is only the beginning. As Avira Silver grows, we’re bringing that same standard to lab-grown diamond jewelry and new collections beyond silver.
Jewelry for the Everyday You
We believe jewelry isn’t something to save for “someday.” It’s something to live in — worn to work, to weekend brunches, to weddings, and to ordinary Tuesdays that deserve a little sparkle too.
Avira Silver is for the woman who buys for herself as easily as she receives as a gift — who doesn’t need an occasion to feel beautiful.
Every design we create is meant to move with you: elegant enough for celebration, effortless enough for everyday.
Two Founders. One Standard.
As co-founders, Viral and Supan bring a shared obsession with getting the details right — from the polish on every setting to the story behind every piece.
Viral Shah
Supan Shah
“When you wear Avira, you’re wearing something we personally stand behind.”